Monstruosus Launch Campaign
For the launch of Monstruosus, the photo campaign was art directed to highlight the brand against the striking modernist architecture of Mexico City. Collaborating with photographer Pia Riverola, the series was set among iconic homes and exteriors including Casa Gilardi by renowned architect Luis Barragán. The imagery wove together contemporary design and architectural heritage, grounding […]
Marigold Lodge
Marigold Lodge, located in Holland, Michigan is Herman Miller’s private hotel for hosting VIP guests, envisioned as a space that blends heritage with hospitality. Drawing inspiration from the Eames House where Charles and Ray showcased objects collected from their travels across the U.S., South America, India and Asia. The styling direction celebrated a layered curated […]
Herman Miller & Geiger / NeoCon 2013-2017
NeoCon, held annually at Chicago’s Merchandise Mart, is the largest commercial and contract furniture design event in the U.S. From 2013 to 2017, annual showroom refreshes were created for Herman Miller and its family of brands, Geiger, Maharam and Nemschoff. Each year’s presentation developed storytelling scenarios to showcase products in use, with curated ancillary objects […]
NYC Design Week 2014
For New York Design Week 2014, Herman Miller transformed the Standard Hotel’s ballroom into a temporary showcase to launch the Herman Miller Collection, presenting new furniture designs alongside classics by Charles and Ray Eames. Inspired by the Eameses’ eclectic lives and collecting habits, the curated environment juxtaposed historical folk objects with contemporary, geometric and industrially […]