Profile
Creative Director and Visual Stylist with over two decades of experience developing immersive, design-forward environments and products. Expert in shaping visual narratives and brand identity across physical space, product collections, and campaign media. Combines a refined design eye with strategic, entrepreneurial thinking. Fluent in French, Italian, and Spanish; conversational in German.
Core Competencies
- Creative & Art Direction
- Product Design & Development
- Brand Identity & Positioning
- Visual Storytelling & Campaigns
- High-End Furniture & Object Styling
- International Market Expertise
Professional Experience
Creative Director & Founder
Monstruosus — Miami, FL May 2017 – Present
Founder and Creative Director of Monstruosus, a design studio and product brand specializing in modern and geometric ceramic planters with simple lines for indoor and outdoor use. Lead all creative, strategic, and operational aspects of the brand.
- Led creative and strategic direction for all product launches, overseeing design, manufacturing, packaging, photography, and marketing
- Directed a major design collaboration with Michael Anastassiades, from concept to global press launch at Milan Design Week 2025
- Managed all facets of the collection debut, including campaign photography and video, showroom presentation, and international media rollout
- Secured coverage in Elle Decor, Wallpaper, and other design publications
- Oversaw mold-making, material sourcing, and prototyping processes
- Built and managed a multidisciplinary creative team and showroom/trade partnerships
Manager of Styling
Herman Miller — New York, NY August 2012 – May 2017
Led Styling direction for Herman Miller, Geiger and Nemschoff brands across global showrooms, photoshoots, exhibitions and branded environments. Developed and executed the visual strategy to bring the brands; design ethos to life through product curation, special styling, and storytelling.
- Directed styling for over 8 flagship showrooms across North America, Europe, Asia, and the Middle East—including London, Tokyo, Milan, and Dubai—ensuring global consistency and
elevated presentation - Developed company-wide visual merchandising standards and established the Herman Miller Styling Library, a key internal tool used to guide styling decisions across the organization
- Partnered with the Showroom Design Team to craft immersive, on-brand experiences tailored to each regional market, blending heritage with contemporary innovation
- Curated accessories, artwork, and object placement to complement product launches and amplify narrative cohesion
- Identified and fostered collaborations with emerging designers and artists, ensuring Herman Miller environments remained dynamic and forward-thinking
- Played a key role in positioning the Geiger brand visually, articulating its distinct identity within the larger Herman Miller ecosystem
Contract Sales Associate
Luminaire — Miami, FL 2009 – 2012
Worked closely with architects, interior designers, and private clients for a leading contemporary design retailer representing over 150 global brands.
- Advised on space planning and product selection for high-end residential and commercial projects
- Grew first-year sales from $700K to $1.2M through tailored design solutions and relationship-driven selling
Founder / Principal
Astronauta Azul — San Juan, PR Jan 2003 – Nov 2008
Founded and ran an independent children’s furniture brand recognized by *Elle Décor* for one of the “Top 10 Chair Designs for Children.”
- Designed and produced a private-label collection manufactured in Argentina
- Led all aspects of design, brand development, and retail strategy
Education
Master’s, History of Decorative Arts & Design
Parsons / Cooper-Hewitt Museum — New York, NY May 2016
Major: 20th Century American Furniture Design
Minor: French Material Culture & Furniture Design
BBA, Business Administration & Marketing / BS, French Literature
Washington University in St. Louis May 1998
Completed year-long study abroad and internship at École Européenne des Affaires, Paris