Monstruosus Photo Campaign 3
The third Monstruosus photo campaign, in collaboration with acclaimed photographer Gustavo Villa, focused on interior settings. Art direction emphasized carefully selected retro-kitsch interiors, creating playful, visually engaging backdrops that highlighted the planters as sculptural and functional design objects within lived environments.
Monstruosus Photo Campaign 2
Monstruosus Planters Go Everywhere, was conceived as a whimsical narrative following a man and a woman through their everyday lives in the city. From the supermarket to a café, the pool, gym, movie theater, and a restaurant, the pair carry their beloved planters everywhere they go. The models’ faces remain unseen, ensuring the focus stays […]
Monstruosus Brand Video
A brand DNA video was produced to capture the essence of what inspires Monstruosus and why the brand exists. The narrative behind with nature–celebrating raw beauty and imperfection then shifts to design and architecture featuring locations such as Mexico City’s Jardín Escultórico at UNAM, where the work of Mathias Goeritz provided a striking backdrop. The […]
Monstruosus Launch Campaign
For the launch of Monstruosus, the photo campaign was art directed to highlight the brand against the striking modernist architecture of Mexico City. Collaborating with photographer Pia Riverola, the series was set among iconic homes and exteriors including Casa Gilardi by renowned architect Luis Barragán. The imagery wove together contemporary design and architectural heritage, grounding […]
Herman Miller Flagship Store
The Herman Miller Flagship Store launch introduced a four story experience, combining two floors of retail with two additional floors of ‘Living Showroom’ spaces. A central feature of the retail environment was the brand wall, designed to communicate to visitors the Company’s design credo and legacy through archival objects, folk art, memorabilia and newly launched […]
Marigold Lodge
Marigold Lodge, located in Holland, Michigan is Herman Miller’s private hotel for hosting VIP guests, envisioned as a space that blends heritage with hospitality. Drawing inspiration from the Eames House where Charles and Ray showcased objects collected from their travels across the U.S., South America, India and Asia. The styling direction celebrated a layered curated […]
Herman Miller & Geiger / NeoCon 2013-2017
NeoCon, held annually at Chicago’s Merchandise Mart, is the largest commercial and contract furniture design event in the U.S. From 2013 to 2017, annual showroom refreshes were created for Herman Miller and its family of brands, Geiger, Maharam and Nemschoff. Each year’s presentation developed storytelling scenarios to showcase products in use, with curated ancillary objects […]
Modernism Week Palms Springs
As part of Modernism Week 2016 in Palms Springs, a Wexler House was styled for Herman Miller to host private viewings, client events and public tours. The goal was to create a conceptual home that felt both innovative and inviting, bridging the legacy of mid-century modern architecture with a fresh contemporary energy. The result was […]
NYC Design Week 2014
For New York Design Week 2014, Herman Miller transformed the Standard Hotel’s ballroom into a temporary showcase to launch the Herman Miller Collection, presenting new furniture designs alongside classics by Charles and Ray Eames. Inspired by the Eameses’ eclectic lives and collecting habits, the curated environment juxtaposed historical folk objects with contemporary, geometric and industrially […]
Alexander Girard: An Uncommon Vision
Alexander Girard: An Uncommon Vision was a pop-up experience in New York’s Meatpacking District, created by Herman Miller to celebrate the designer’s prolific career. The exhibition brought together a curated selection of archival textiles, objects folk art, ephemera, and furniture, alongside styled lounge areas and a merchandised gift shop featuring lighting, decorative objects, rugs and […]